Claap
It also plays nicely with the rest of your stack. Links and files move in and out easily, so the tool sits naturally beside the software you already rely on....
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Overview
Claap is an AI platform for revenue teams that turns every meeting, call and email into trusted data. AI agents then use that data to keep your CRM accurate, catch deal risks early and scale your sales playbook. Claap is part of lemlist. It says more than 10,000 sales reps run deals on it, and it has over 480 G2 reviews. The site is available in English and French.
AI recording
Claap records and transcribes online meetings, calls made through VoIP and in-person meetings, and it captures emails too. The meeting recorder can run with or without a bot joining the call. The homepage example shows a live transcript in which a prospect says the budget is approved for 40 reps but security must review the vendor's SOC 2 report, the kind of detail that is easy to lose between meetings.
Revenue agents
From that captured data, Claap's agents auto-complete CRM fields, score calls and coach reps, and support deal and account forecasting. The aim is a CRM that reflects what customers actually said, with risks such as an outstanding security review flagged before they stall a deal. An agent gallery shows ready-made agents.
AI context layer
ClaapAgent, an MCP server and an API let you use your sales conversation data in other AI tools or build your own agent on top of it.
Roles
Claap is designed for sales leaders, sales reps, RevOps and customer success teams.
Pricing
You can start for free or book a 30-minute demo. Check the official pricing page for current plans, limits and any free trial, as prices and included usage can change.
Who it suits
Claap suits B2B sales teams that struggle with incomplete CRM data and want consistent coaching and deal visibility.
Things to consider
Recording calls requires consent under many laws, so inform participants and follow local rules. Review AI-filled CRM fields, especially early on, and set data retention policies for recordings. Agree with your team how coaching scores will be used, so they support improvement rather than create pressure.
A pilot with a single team helps you measure whether CRM data quality and forecasting really improve before rolling it out widely.
Details
- Pricing
- Freemium
- Release date
- 2026-02-13
- Last checked
- 4d ago
- Indexing
- index, follow
- Category
- Sales
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