Effie

Effie is a writing app that combines a distraction-free editor, mind maps, outlines and an AI assistant in one place. Its website is in Chinese, and it describes itself as writing software for thinkers, whether you are doing serious writing, taking quick notes or turning loose ideas into a structured mind map.

Writing and notes

Effie is built for capturing ideas whenever they come. It runs on phones, tablets and computers, with automatic cloud sync, so you can start a note on one device and continue on another. The editor offers a clean, immersive environment, based on the idea that good writing depends on time and focus.

Mind maps and outlines

A key feature is turning complex thoughts into a clear structure. You can switch between an outline and a mind map view to organise your argument or plan a document, then write it out. When you are done, you can share in one click or export to several formats, including attractive long images for sharing on social media.

Effie AI

The built-in AI assistant supports the whole writing process. It can summarise text and generate outlines, extract information and structure an article, shorten, expand or continue a passage, polish wording and change style, translate and correct errors, and answer questions or help with brainstorming. The site says it can grow a short prompt into a full article.

Pricing

Effie has free and member plans, with a member centre on the site. Check the site for current prices and what is included in the AI features.

Who it is for

It suits writers, students, researchers and content creators, especially Chinese-speaking users, who want one app for drafting, structuring and editing rather than separate note, mind map and AI tools.

Things to consider

The website and much of the support material are in Chinese, so non-Chinese speakers should check language support in the app before paying. AI-generated text should be checked and edited so it reflects your own voice and is accurate. If you write about sensitive or confidential topics, check how documents and AI requests are stored and processed. Export your work regularly so you are not dependent on one app.