Hubtype is a platform for designing, launching and managing AI agents on WhatsApp and other business messaging channels. It is a Meta Business Partner and says it has spent more than ten years improving customer experience for brands. The focus is enterprise use, with an emphasis on security, scalability and control.

Building and running agents

The platform brings three tools together. A visual flow builder lets teams design conversational journeys. A helpdesk gives human agents a clean workspace for managing interactions, with handover from bot to person when needed. An analytics suite shows where customers get stuck and where experiences can be improved.

AI agents

Hubtype offers front-facing AI agents for sales, customer service and marketing, and team-facing agents such as an AI Copilot and agents for data capture, quality assurance and analytics, plus an AI Agent Orchestrator. Industry solutions are listed for airlines, insurance, banking and eCommerce.

Interactive elements and integrations

Customers can use industry-specific portfolios of interactive elements combined with AI and decision flows. Hubtype integrates with existing CRM, helpdesk, data analytics and CMS tools, and with existing AI, so companies do not need to replace their current stack.

Security

Hubtype states that chats use end-to-end encryption on messages and secure SSL webhooks, and that it is ISO 27001 certified. Details on its information architecture and security testing are available by contacting the company.

Customer results

Case quotes on the site describe automating 80% and 85% of conversations, a 107% rise in a Trustpilot score in three months and a 40% increase in successful customer contact. These are individual customer results.

Pricing

The site invites you to talk to an expert and does not list prices.

Who it suits

It suits mid-size and large companies, especially in travel, insurance, banking and retail, that want WhatsApp to be a core service and sales channel.

Things to consider

WhatsApp business messaging has its own Meta rules and costs, so check how these apply alongside Hubtype's fees. Plan clear handover to human agents for complex or sensitive cases, and check data residency needs with the vendor.

Ask for a walkthrough of the flow builder using one of your own common customer journeys.

Hubtype

Overview