The New Black

The New Black is an AI platform made for fashion brands. It helps them design clothing, create marketing visuals with AI models, make product photos and videos, and run their online store through an AI brand manager connected to Shopify. It is aimed at brands that need many visuals for e-commerce but want to avoid organising a photoshoot for every product.

AI Studio

For e-commerce, workflows include product to model, which places your garment on an AI fashion model, virtual try-on, model swaps and ghost mannequin images. Design workflows let you explore creative directions, turn a sketch into a design, change fabrics and convert an image into a flat technical sketch. Video workflows create UGC-style clips, lookbook videos, 360-degree product views and fashion ads. Finishing tools upscale images to 2K or 4K and videos to HD. Bulk generation, team projects, an API and MCP access are available.

Brand Manager

The AI brand manager connects to your Shopify store and the channels around it. It shows sales, analytics, search, ads, social media and newsletters in one dashboard, compared with the previous period. It scores each product page on photos, text and SEO, then lets you fix issues in the studio. It can update your storefront, create ads using new visuals, track profit and loss line by line, and plan articles, newsletters and social posts.

Pricing

Plans are monthly or yearly, with two months free on yearly billing. The Starter plan costs $15 a month and includes 200 credits a month, which can accumulate up to 700. Higher plans unlock more styles, HD and 4K output, bulk generation, video montage and the full Brand Manager, including publishing to Instagram, TikTok and YouTube and launching ad campaigns. One-off credit packs are available, but they are limited to basic features without an active plan.

Who it suits

The New Black suits small and mid-sized fashion labels, Shopify clothing stores and designers who need product imagery and content at scale.

Things to consider

AI models and try-ons should show garments accurately; misleading fit or colour leads to returns, so compare outputs with the real product. Consider disclosing AI-generated imagery where appropriate. Review generated text and ads before they go live.